Marketing has changed a lot over recent years. While email marketing is still huge, print media is not so much. In addition to email, various other types of digital marketing were born and have proven their worth. From social media marketing to influencer marketing to employee advocacy, there are countless strategies that you can test and explore. However, to do so, you’ll need a good tech stack. Even with a solid team, it’s too much for any mere marketing mortal. 

To help you find reliable online marketing tools that can help you improve your marketing efforts, we’ve identified 10 great tools worthy of checking out. In this article, we cover only some of the main online marketing strategies, but we’ve tried to include a few options to suit any budget.  

Best Online Marketing Tools and Software to Use Today:

Online Marketing

While you don’t have to be on all the platforms, you need to build a presence on the ones that are most important to your target audience. To help you, you can check out these online marketing software solutions:


Trusted by well-known brands like Porsche and BMW, Loomly is a powerful tool that can take care of basically all your social media management tasks. You can use it for creating, previewing, approving, and publishing content to various social media platforms including YouTube, Twitter, Pinterest, Facebook, Instagram, and LinkedIn. 

Whether you’re a freelancer, local business, or part of a marketing team, it can help with online marketing in various ways. For example, if you mostly work on your own, you’ll love its user-friendly library where you can save and organize digital assets like videos and post templates for future campaigns. If you’re part of a bigger marketing team, it will help to increase productivity by streamlining collaboration. For example, you can use it to notify team members whenever content is ready for review, helping to reduce the number of back-and-forth emails. 

Key features include: 

  • List view and calendar view
  • Automatically generated post and ad previews
  • Approval workflow and commenting system
  • Hashtag manager
  • Centralized library for asset management
  • Integrations with Giphy and Unsplash
  • Post ideas
  • Post analytics

Pricing: After a free 15-day trial, pricing begins at $35 per month. However, if you opt to pay yearly, you can save as much as 25%. Custom pricing is also available to enterprise clients upon request.  


Trusted by more than 30,000 marketers, agencies and brands that include global names like Expedia, Sendible is one of the leading tools for managing your social media. As an all-in-one tool, it offers all the tools that you expect to find to help you with publishing, monitoring, collaboration, and analytics. 

You can use it to schedule your social media posts individually or in bulk, but not at the expense of personalization. If you, for example, want to change emojis or hashtags so that it matches a specific network, it’s easy to do. Then, to help you get a quick overview of all the posts lined up, you can use its calendar view. If you spot that something is out of place, you simply drag and drop. 

It’s also a great tool for teams. You can, for instance, use it to assign conversations, create workflows, or even restrict access. 

Key features include:

  • Content suggestions
  • Analytics and in-depth reports
  • Keyword alerts
  • Social listening

Pricing: After a free trial, pricing starts at $29 per month when billed monthly. If you prefer to pay it once off per year, you can save up to 15%.


EmailOctopus has made it their goal to simplify email marketing while saving you money. Whether you’re an individual blogger or an online store, you’ll find useful features that will help you to grow your audience. 

It offers you everything that you’ll need to grow your list of email subscribers and create effective email marketing campaigns. To help you with the first part, you can use it to embed a customizable sign-up form on your business website or create a landing page. Then, to help you reach those old and new subscribers, you can use one of its pre-designed templates, import HTML templates, or build your own one from scratch. 

Once you have taken care of your subscriber list and email design, you can create an email sequence to put your email marketing basically on autopilot. You can, for example, create a drip campaign to welcome new readers or onboard new subscribers.  

Key features include:

  • A landing page and email builder
  • Mobile-friendly landing page and email templates
  • Personalization
  • Advanced segmentation
  • Reporting

Pricing: It offers a Free plan for up to 2,500 subscribers and 10,000 emails per month. If your needs exceed this, pricing starts at only $8 per month.

EmailOctopus is an email marketing software solution for anyone who’s ever wanted simplicity and performance. From campaign analytics views and granular subscriber interactions to powerful integrati…


Campaigner can help you to market your business across various channels and it’s particularly good for email marketing. It offers sophisticated email marketing automation that will help you to increase your sales and revenue. 

Included in its long list of email marketing features are workflows, triggered campaigns, personalization, and reporting. One of the features that make it such a great tool for online marketing is its social sharing. You can use it to share your email content automatically as social media posts on Facebook and Twitter. This way, you can reach a much bigger target audience. If you don’t necessarily want to flood your followers’ social media feeds, you can use its reports to identify which emails received the best engagement and only convert these.   

If all these automation solutions sound like too much for you at this stage, it’s also just a great tool for crafting beautiful emails. You can choose one of its hundreds of responsive templates (there are nearly 1,000). Then, to help customize this template so that it matches your branding, you can use its built-in image editing tool and advanced template management system to save and organize your designs.   

Key features include:

  • A drag-and-drop editor
  • Responsive email templates
  • Segmentation
  • eCommerce integrations
  • Conversion tracking
  • Localization

Pricing: After a free 30-day, full-featured trial, pricing starts at $59 per month. 

Campaigner offers advanced marketing automation, intuitive reporting, and powerful personalization through email and SMS. In addition, you can select an eCommerce-targeted version that integrates with…


Refersion has a strong focus on eCommerce making it a useful tool for online brands that want to leverage the power of affiliate marketing. In addition to affiliate marketing, you can also use it for brand ambassador programs and influencer marketing. 

Trusted by more than 60,000 brands that include well-known names like Dermalogica and Pura Vida, it helps with various stages of affiliate marketing including campaign management, payment, and reporting. What’s more, you can also use it for discovery, if you don’t want to use existing customers. Included in its impressive list of features is its very own marketplace. 

Key features include:

  • A free listing on its marketplace 
  • Product-level commissions and tiered commission structures
  • Customizable sign-up and registration pages
  • Dashboard summary view
  • Automated payment scheduling
  • Multiple payment options including gift cards and store credit
  • Robust reporting

Pricing: After a free trial, pricing starts at $99 per month. Enterprise pricing solutions are also available upon request.

Key Features: Automated Recruiting, Content Library, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,


With PostBeyond, you can empower your employees that are active on social media to improve the visibility of your brands and drive more social engagement. To make this as easy as possible for your team members (after all, you don’t want them to feel as if you’ve added to their workload), you can share branded content in a centralized library. This way, employees can schedule and publish posts quickly. Not only does it free up time, but it also helps you to ensure that everything that gets shared has been approved and is in line with your branding. 

Then, to measure the success of this online marketing intuitive, it offers real-time analytics and reports. You can, for example, use it to measure the performance of individual posts, identify the most popular topics, and get an in-depth view of the ROI. To make sense of all this data, it also includes industry benchmarks that you can use to compare how your employee advocacy program stacks up to the programs of other companies in your industry. 

Key features include:

  • Personal dashboards for each employee
  • Recommended content
  • Team leaderboards
  • Post scheduling and queuing
  • Content expiration dates

Pricing: Pricing is available upon request. 

Key Features: Campaign Management, Contact Management, Employee Referral Management, Feedback Management, Loyalty Program,

Channels: Facebook, Twitter, LinkedIn on desktop/web, pretty much anything on mobile

Post Affiliate Pro

Post Affiliate Pro is the most-reviewed affiliate software solution on Capterra. Considering they’ve received more than 500 reviews on this popular software reviews platform, their overall score of 4.6/5 is a pretty impressive feat. 

You can use it for managing multiple affiliate marketing programs, tracking performance, assigning commissions, and approving payments. It offers a list of awesome features that include in-depth reporting, multi-tier commissions, and direct links tracking.  

While it’s mostly aimed at medium-sized businesses, they’re not necessarily cheap. Though, it’s a good example of you getting what you pay for. In this case – a robust, feature-rich software. 

Key features include:

  • A free mobile app
  • Fraud protection
  • Mass payments
  • Performance rewards
  • Various types of banners

Pricing: After a free 14-day complete access trial, pricing starts at $129 per month. 

Key Features: Advanced Analytics, Advanced Tracking Links, Affiliate/Commission Groups, Coupon Codes, Fraud Detection, Marketing Asset Management, Multilevel Marketing, Performance Bonuses,


If you’re blessed with a passionate workforce, why not turn them into influencers? With EveryoneSocial, it’s easy to use them to share marketing and sales content on the main social media platforms like Twitter, LinkedIn, Facebook, and Instagram. You can either encourage them to share pre-designed content or give them the freedom to come up with their own posts.  

All in all, it can be a great tool not only to create more awareness for your brand, but also to humanize it. After all, it’s proven that authentic content is one of the best ways to drive engagement. Your audience wants to interact with real people like your employees. In fact, according to their website, leads that were generated by means of employee advocacy can convert up to seven times better than paid branded ads. 

Key features include:

  • Analytics and insights
  • Leaderboards
  • Reports
  • Scheduled notifications

Pricing: After a two-week free trial, pricing starts at $24 per user per month. However, it also offers a free Starter plan.

Key Features: Campaign Management, Contact Management, Employee Referral Management, Feedback Management, Loyalty Program,

Channels: Facebook, Twitter, LinkedIn, Youtube,Whatsapp, WeChat, Pinterest, Quora, Instagram, Blogs


Intellifluence is a simple marketing platform that’s aimed at smaller businesses looking to work with influencers. While their network of influencers isn’t the biggest, you get access to a warm influencer marketing network (in other words, all the influencers joined on their own).

It might also not be the most advanced tool for influencer marketing, but it provides everything you’ll need to find influencers and communicate and pay them. Thanks to its Intellifluence Payments, you can also rest assured knowing that all the work will be completed before payment is released. In addition to supporting all the main social networks (Facebook, Twitter, Instagram, Pinterest, YouTube, TikTok, and LinkedIn), you can also use it for blogs and podcasts.

Key services include:

  • Campaign Wizard and assisted campaign set up
  • Campaign health check
  • Influencer discovery

Pricing: It offers a Free plan and three subscription options with pricing starting at $99 per month.

Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Campaign Management, Product/Gifting Tools, Payment Processing,

Channels: Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, Twitch, TikTok,Reddit

Sprout Social

Sprout Social is an award-winning tool that brands can use for social media management and monitoring. Not only will it help to improve your online marketing strategy, but it can also transform areas of your business like its online reputation. 

It can be used by businesses of all sizes, but, compared to a tool like Loomly or Sendible, it’s not the most affordable tool on the market. This might make it a better solution for businesses with larger budgets and more serious marketing requirements.  

As a Facebook Partner, it’s a particularly good choice if your target audience is mostly on Facebook. You can use it for managing Facebook Messenger conversations and your Facebook page as well as for monitoring and responding to reviews on Facebook. 

It also offers all the other standard features that you expect a solid social media management tool to offer like content publishing, scheduling, and reporting. In addition to Facebook, it also offers integrations with all the main social media platforms, including TikTok and Pinterest, and a number of pre-built, additional integrations with popular marketing tools like Bitly, Feedly, and Salesforce. 

Key features include:

  • Real-time brand monitoring
  • Social listening
  • User-friendly, interactive reports
  • Suggestions for best times to post
  • Approval workflows
  • A Smart Inbox 
  • Analytics
  • An asset library

Pricing: After a free 30-day trial, pricing starts at $89 per user per month when billed yearly or $99 per month on a month-to-month basis. 

Wrapping Things Up

There are still many other online marketing strategies and tools that you can explore like SEO, lead generation, bulk SMS marketing, etc. In this article, we’ve merely looked at the tip of the iceberg. Though, without a number of digital marketing tools in your arsenal, it doesn’t matter if you have the biggest marketing team behind you, you’ll be carried out to sea and swept away by the sheer volume of notifications and routine tasks that all shout for your attention.   

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